No other human sense is so closely linked to memory and emotion as that of smell. However, in the world of retail the sense of vision dominates – but exactly what is the impact of scenting for retail brands?
Working with Ambius Premium Scenting, Walnut worked to uncover the power of scent. Going beyond rational responses of claimed liking, Walnut used neuroscience techniques to understand the unconscious emotional reaction to scented virtual reality experiences. Through this research we were able to show how scent affects the experience and how retailers could use it to enhance their multisensory experience – want to know more, read all about it in our report.