Our work.

Solutions for the Indoor Generation is an ad of two halves: first painting a slightly dark, current reality then revealing the transformative effect that VELUX roof windows can have on your home. VELUX wanted to understand viewers’ true – rather than self-reported – unconscious emotional reactions to the ad, scene by scene, so as to optimise any elements not working as well as they might do and check whether the progression from dark to light was generating the right reactions.

Our approach explained & contextualised viewers’ implicit neurological and physiological reactions to the ad, producing recommendations based on science backed up by skilled qualitative investigation to explore the emotional why behind people’s reactions.  We also used pre and post quantitative surveys alongside this to measure the uplift in key brand metrics to understand if the ad was delivering on its core objectives.

Jane Bushell, Insight and Intelligence Manager, VELUX Company Ltd
Testing the ad in this way allowed us to understand the actual, unconscious response to the ad and at a scene by scene level. This is very powerful… and the video incorporating both the neuro and qual results makes compelling viewing! We have worked with Walnut for over 6 years now and they have become a true partner, understanding our business and their techniques to an extent that they present back exactly what we need to know, in an easy to understand way.