Slimming World put their members’ feedback, combined with a deep understanding of the psychology behind weight loss, at the heart of their decision making. Reaction Time Testing was a hugely effective means of discovering that emotionally connecting with their members via an online platform is a challenge. This helped them to identify any connection weak points, to ensure that members remain happy on both a conscious and sub-conscious level. Tapping into the sub-conscious through traditional research methods would be much more difficult to achieve, and far more costly a process.
This approach has allowed Slimming World to learn more about their customers mindset and tailor their services accordingly.