Our work.

Our client had a great deal of information about their customer behaviours through transactional and membership analysis.

However, to help them understand their customer needs and look to future developments to support them, they wanted to understand customer emotions and attitudes towards grocery shopping in the ever-changing sector of convenience.

 Sarah Chilton, Head of Customer Insight and Marketing , Southern Co-operative
Walnut's guidance, expertise and input has been invaluable to the success of this work and the insights derived from it are not only informing our future online and offline marketing and communications plans, but also our future service development. I can honestly say that our Marketing Strategy for the year ahead is very different as a result of their work.