Understanding deep emotional reactions to VELUX’s Solutions for the Indoor Generation TV ad – and the reasons behind these.
Improved packaging design to relaunch struggling frozen food range.
Scent is the gateway to emotion and memory, but how can neuroscience help unlock its secrets?
Understanding the two main elements of loyalty; functional & emotional.
Working in strategic partnership with Lidl and TBWA to optimise their advertising with neuroscience.
Measuring the impact of marketing campaigns on explicit and implicit brand perceptions for Lidl.