Our work.

Date Posted
February 2019
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Consumer Choice
Measuring Emotion
Packaging and Design
Tapping into the subconscious with Slimming World.

Slimming World utilised agile research methods with regular collaboration sessions and Reaction Time Testing to understand how people feel, rather than relying on what they say.

Supporting the development of a healthy kids cereal for Jordans.

Using insight to optimise a new cereal product in the Jordans portfolio.

Tearing up the rule book on concept testing with O2.

In partnership with O2, we tore up the rule book on traditional concept testing, integrating emotional measures to find the hidden gems.

Getting to grips with what matters with Vonage.

Helping Vonage to keep people at the centre of its strategy and drive profitable growth as it refocused from consumer to B2B.

National Trust: Getting to the heart of the places that make us.

Blending traditional research with neuroscience to determine why places mean so much to people.

Testing a VELUX TV ad using Neuroqual.

Understanding deep emotional reactions to VELUX’s Solutions for the Indoor Generation TV ad – and the reasons behind these.

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