Our work.

Date Posted
September 2019
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Consumer Choice
Measuring Emotion
Packaging and Design
Elevating the Customer Experience with Mood Media

Understanding the impact of the senses and sensory marketing in retail spaces globally.

Multi-faceted approach in key global markets.

Multi-faceted research approach speaking to people in key global markets.

Badger Beer: Storytelling through packaging.

Using PACKOPTIMISER to qualitatively refine and PACKMASTER to validate.

Tapping into the subconscious with Slimming World.

Slimming World utilised agile research methods with regular collaboration sessions and Reaction Time Testing to understand how people feel, rather than relying on what they say.

Supporting the development of a healthy kids cereal for Jordans.

Using insight to optimise a new cereal product in the Jordans portfolio.

Tearing up the rule book on concept testing with O2.

In partnership with O2, we tore up the rule book on traditional concept testing, integrating emotional measures to find the hidden gems.

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