Multi-faceted research approach speaking to people in key global markets.
Using PACKOPTIMISER to qualitatively refine and PACKMASTER to validate.
Slimming World utilised agile research methods with regular collaboration sessions and Reaction Time Testing to understand how people feel, rather than relying on what they say.
Using insight to optimise a new cereal product in the Jordans portfolio.
In partnership with O2, we tore up the rule book on traditional concept testing, integrating emotional measures to find the hidden gems.