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July 2018
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Measuring Emotion
Testing a VELUX TV ad using Neuroqual

Understanding deep emotional reactions to VELUX’s Solutions for the Indoor Generation TV ad – and the reasons behind these.

Birds Eye relaunch range in new packaging.

Improved packaging design to relaunch struggling frozen food range.

Ambius: unlocking the power of scent.

Scent is the gateway to emotion and memory, but how can neuroscience help unlock its secrets?

Decoding emotional loyalty for Southern Co-Op

Understanding the two main elements of loyalty; functional & emotional.

Lidl & TBWA: optimising ads with emotional measurement.

Working in strategic partnership with Lidl and TBWA to optimise their advertising with neuroscience.

Innovative brand tracker for Lidl.

Measuring the impact of marketing campaigns on explicit and implicit brand perceptions for Lidl.

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