Our thoughts.

Life after lockdown: spending and shopping habits post-Covid-19.

As we pass the anniversary of the first lockdown, and begin to ease out of the third, we teamed up with Retail Week to explore shoppers’ post-lockdown shopping plans and spending priorities. We’ve officially made it through a whole year of what felt like ever-changing restrictions! There’s no denying that retailers have been truly tested [...]

Understanding the Nation: future learnings after one year of lockdown.

To mark exactly one year since the UK went into its first lockdown, looking back a year's worth of data collected during the pandemic. We’ve been in and out of lockdowns since this date, and with each passing phase of coronavirus our moods and behaviours have shifted excessively. Our ‘Understanding the Nation’ findings, combined with [...]

Introducing our claims testing suite: for enhanced brand messaging.

Claims are all around us. When I got ready this morning there were claims on my shampoo, suggesting that using this product would make my hair shinier. As I enjoyed my morning yoghurt, the claims on the pot told me it had 0% sugar and was deliciously good for my gut health. Even checking my [...]

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