UX and Usability Testing.
Our user experience approach focusses on understanding what real consumers do to achieve a given aim on a specific channel: why they did it, how it makes them feel and what they may do next as a result. Using a qualitative approach which can be overlaid with eye tracking or neuroscience technology allows us to capture customers’ uninfluenced views of stimulus including, look and feel, layout, navigation, content and overall perceptions of usability.
Usability testing can uncover the areas of confusion or uncertainty as well as navigation difficulties that your customers experience. Whether we are looking at your site in isolation, or as part of a user journey, or compared to your competitors, this approach can be tailored to your needs whilst maximising the potential for real, user-driven insights.
