UX and Usability Testing.
Testing ease of use for websites, apps and digital content.
Our user experience approach focusses on understanding what real consumers do to achieve a given aim on a specific channel: why they did it, how it makes them feel and what they may do next as a result. Using a qualitative approach which can be overlaid with eye tracking or neuroscience technology allows us to capture customers’ uninfluenced views of stimulus including, look and feel, layout, navigation, content and overall perceptions of usability.
Usability testing can uncover the areas of confusion or uncertainty as well as navigation difficulties that your customers experience. Whether we are looking at your site in isolation, or as part of a user journey, or compared to your competitors, this approach can be tailored to your needs whilst maximising the potential for real, user-driven insights.
How we do it.
Direct feedback from your target audience.
There’s little point in just testing website content with just anyone – we can pinpoint the exact audience your website, app or stimulus is geared towards to capture their individual, situational user experience. This is the most effective means of fixing confusing content or usability bugs in your digital stimulus.
Settle internal sticking points.
Sometimes it’s impossible to agree as a production team which options are best to pursue. UX Testing these production theories outside of the internal team at any stage of the product cycle can increase overall viability in the long run. Call it a fresh (but completely project relevant) pair of eyes.
Pre-launch or post-launch.
Get your website right before it’s even public. If your website will be the main hub for your brand, it’s important to make sure it’s right. Or, if you think your website could use improvement, there’s no time like the present to consult your users and harness their opinion to make enhancements.
Foster repeat usage.
In this day and age, the high expectations of customers and potential customers means any tiny error or flaw can cause user drop-off. Much of our browsing and swiping is done transactionally, meaning it’s important to streamline every stage of the customer journey. UX research can improve the chances of repeat adopting.
Give us your challenge.
