Pack and Design testing.

With over 25 years of packaging research experience, and a range of tools and techniques to draw upon, we are leaders in working with brands globally to help them develop sales boosting packaging.

How we do it.
Packmaster
Packmaster
Our most used tool, helping brands identify a winning design prior to launch. Available online or face-to-face, an agile pack test to a more detailed shelf validation, for NPD or an existing brand refresh, a simple 2D label design to measuring ease of using a new pack structure. Used in 40+ markets around the world and with normative data to contextualise and benchmark your success.
Packoptimiser
Packoptimiser
This is no beauty parade but creative qual workshops to explore and optimise your different design concepts. From learning how the design caught their eye, to the impressions it creates about the brand, we turn learnings from your concepts into actionable recommendations for your design agency.
Brand Assets
Brand Assets
We blend semiotics to identify your greatest assets, implicit testing to measure their emotional impact, and qual to explore what each asset means for the brand.
Packswot
Packswot
A suite of tools to understand whether your pack is beginning to tire. It aims to give you not only the reason to change, but also guidance on what needs to change, and so shapes your design brief, fuelling creativity.
Pack360
Pack360
An environment where shoppers, consumers, designers and clients come together to inspire each other and develop great packaging. Using behavioural thinking we make the research as real to life and engaging as possible.
Eyetracking
Eyetracking
See what they see, not relying on them saying what they saw. We use eyetracking early on in-store to see how people really shop a fixture and in later stages to see if your new design continues to ‘pop’ on-shelf and how they navigate the design when the pack is held in their hand.
Emotional Conviction
Emotional Conviction
We use implicit testing to reveal the emotional conviction behind their attitudes. Does your pack convey key brand equities with credibility or are they just replaying what they read on pack?
Expertise
Expertise
We can’t say it much better than this… “Walnut’s experience helped our passionate team of senior stakeholders buy into both the need for consumer insight, and the ultimate findings. We are delighted that with their clear guidance our new packaging has contributed to a positive impact on sales.”
Understanding the nation.
We’ve been tracking the view of the nation since early 2018 on key issues which impact on how we feel about our daily lives. Since the Covid-19 pandemic our study has been used to understand and explore how our feelings towards the situation can impact on our behaviour.
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Give us your challenge.

Our cross-category expertise will help you to deliver winning packaging and design for your business. Get in touch to find out more.