Understanding consumer perceptions of your brand can be a complex field of study. We seek to look deep in to the hearts and minds of consumers to unpick the truth behind how brands are (or are not) engaging with their target audience.
By using both implicit and explicit techniques, we can identify both the conscious and unconscious drivers and help brands target the most effective triggers within their control to achieve true brand engagement.
Once these triggers have been found and a plan set, the future success needs to be monitored and tracked.
Whether at a brand or a campaign level, we can support our partners’ brand by mapping their brand identity, measuring their brand funnel and allowing their brand teams to react and adapt in a timely fashion based on how their efforts are playing out in the real world.
Our approach is not just about providing metrics and benchmarks. We understand that brands and advertising campaigns need to have an impact and provide real return on investment.
We’ll work with you to find out what exactly HOW you want to impact hearts and minds and develop a custom approach for you and your agencies to measure the real impact, on the true audience for your specific campaign.
Let our minds help uncover the heart of your brand.