Product Testing and Development.

While packaging and marketing activity drive sales, product performance drives repeat purchasing. Getting your product right is key to long term success. Whether it’s exploring new products, optimising current ones, validating your current offer or benchmarking vs. the competition, we use human understanding to get to the bottom of people’s true, instinctive reactions to products. Not only that, we also uncover what drives this liking for some products and not others, and explore how this can guide development.
Our techniques.
Agile Product Testing
Agile Product Testing
Product Benchmarking
Product Benchmarking
Consumer Qual
Consumer Qual
Co-creation Workshops
Co-creation Workshops
SensoryQual
SensoryQual
Bespoke Product Testing
Bespoke Product Testing
Incubator© Community
Incubator© Community
Sensory Profiling
Sensory Profiling
How we do it.
Successful product innovation
Successful product innovation
Our 3-step framework for assessing products gives you the best chance of in-market success – can you afford to not take advantage of it? We start by truly understanding whether people like and would buy your product, not just whether they claim they would, but whether they actually would. Then we identify your product’s blueprint so that we can use clever analytics to guide development towards a product that is loved, not just liked.
Adapting to different markets
Adapting to different markets
The landscape of the buyer market changes almost daily, even if just through tiny, topical ebbs and flows. Veganism, the revolt against sugar and sweeteners, the rise of conscious consumerism: all of these phenomena affect the ways consumers buy and brands need to be constantly reacting. Whether it’s small scale changes or complete reformulations. Your competitors are adapting, you should be too.
Overlaid insights, deeper understanding
Overlaid insights, deeper understanding
There’s no set or standardised method for testing products properly. We believe in bringing in techniques from across all areas of research to achieve greater understanding, whether it’s sensory, behavioural science, data analytics or neuroscience, there are always was to enhance the level of insight we can uncover.
Old, new or somewhere in between
Old, new or somewhere in between
Products come and go all the time. Seasonal specialities and limited editions. Brand new or part of an existing product line. There’s always room for development and evolution with products no matter how long they represent your brand for. Ensure your product delivers the most it can for the period it is in use by testing with real consumers.
Learning from failure
Learning from failure
Depending on your product, your target market, and of course, the timescales within your business, product development can be a quick and simple process or it can take a few iterations to get it right. Depending on your specifications, we can tailor research programmes to meet your requirements.
New tech for deeper understanding
New tech for deeper understanding
We’ve been making waves by integrating neuroscience and product profiling to help our clients make the best decisions with their product development strategy. This can provide deeper layers of understanding that more effectively guide the development of your product.
Give us your challenge.

Idea creation, concept testing, or product testing research. We’d love to help add value to your business and help you create a market changing product!