Our experts use the latest tools and techniques to help brands understand this complex world of unconscious emotional associations.
From cutting edge online reaction time and implicit testing such as Electroencephalography (EEG) to Galvanic Skin Response (GSR), Facial Coding and even Functional Magnetic Resonance Imaging (fMRI), we use our experience to ensure that neuroscience gives actionable and meaningful insights for your business challenges.
You can give someone a paint brush, but it doesn’t make them an artist. While the tools and techniques are important, experience and expertise are crucial.
We take a no nonsense approach to our science. You can rest assured that our approaches are grounded in such, but we won’t bamboozle you with science (unless you want us to!) but translate them to easily actionable insights.
For example, whilst our Reaction Time Testing approach is a simple and engaging experience for respondents, the mechanics behind the task ensure the highest levels of accuracy.
Neuroscience does not replace creativity but fuels it. It helps our clients to create more intuitive ‘easy to think’ communications.
It gives us access to these unconscious processes that have previously remained hidden from research and our experience working with brands and advertising agencies show that these insights fuel enhanced communication.
We will work to bring the latest neuroscience thinking to you and your brand.