It is said that 90% of all digital data was generated in the last few years. In our experience, most organisations have more data than they know what to do with. Knowing how to harness this data and unlock hidden stories about what your customers are doing, or might do in the future, is a powerful tool for brands and businesses looking to improve customer loyalty, anticipate consumer behaviour and optimise marketing strategies.
Analysis of patterns in data can uncover what makes people tick: what drives us to like certain products and services over others; how our underlying attitudes drive our behaviour and the brands that we choose; the value we place on different aspects of a product or service.
There is power in knowing how to unlock the hidden stories within. From data generated by bespoke research studies to organisations' customer data, and increasingly both together, we can find hidden insights to support your business decisions and produce more robust insight. Our toolkit for data analytics includes:
Pricing Analysis (Conjoint)
Forecasting and Data Modelling
How we do it.
Mining existing data sources
Better understanding of your customers is the key to success. Analysis of patterns in data can uncover what makes people tick: what drives us to like certain products and services over others; how our underlying attitudes drive our behaviour and the brands that we choose; the value we place on different aspects of a product or service.
Forecasting & data modelling
Predictive modelling can help you plan for the future. Considering your historical data alongside readily available financial and economic statistics, can provide you with forecasts to help with short-term and long-term strategy. Our experts can model sales of your product, demand for your services and help you understand which customers are most likely to churn... all using existing data streams.
Understanding key drivers
Knowing the factors that are linked to a good opinion of your brand is key to success, especially in the new product development process. Where exactly should you focus your attention? With pricing, product features, packaging and countless other variables for consumers to decide between when making a purchase, driver analysis can help you to understand which points are most important to consumers in real-world buying situations. Key analytics that facilitate success.
Your customers are at the heart of your business, but how well do you know them? The chances are they are a diverse bunch - with different lifestyles, attitudes, needs and behaviours. Understanding your different customer types, and knowing what makes them tick, can help maximise your opportunity with each. Our segmentation modelling can help you understand who your customers really are, how they like to be communicated with and which products best meet their needs.
Perfecting your price
How should your products be priced relative to the competition? In a crowded market, price can often be the deciding factor consumers. From simple price sensitivity analysis through to more complex conjoint (trade-off) techniques, we can help you perfect the your pricing matrix.
Human understanding at every stage
Why study data in a silo from insight and research? If you have existing data - whether it's "big data" or not - telling you “what” your customers are up to, why not employ additional market research methodologies to dig deeper and understand “why” a customer behaves like this?
Understanding the nation.
We’ve been tracking the view of the nation since early 2018 on key issues which impact on how we feel about our daily lives. Since the Covid-19 pandemic our study has been used to understand and explore how our feelings towards the situation can impact on our behaviour.