Claims testing.

Through years of claims testing we have identified key claims insights for some of the biggest brands in the world and our expertise is constantly evolving across sectors. We put these 10 insights to work in every project we do to collect the most useful and meaningful claims data possible. Our interpretation of these granular results helps you to make better decisions based on the strength of consumer conviction. We have a range of tools for claims testing: from claim generation, optimising and substantiating claims. Each tool is uniquely designed by our in-house claims expert to get to the bottom of which claim is a winner.

How we do it.
Claim SCOPE
Claim SCOPE
There are lots of ways to state lots of things. But as humans, typically when we start deriving claims we can either miss the obvious or conversely throw everything on the table. Our in-house claims experts can workshop the best shortlist for your product or campaign using an impartial review of your potential claims, market trends, relevant previous research and existing category and adjacent category claims.
Claim OPTPIMISER
Claim OPTPIMISER
We help you sort and prioritise a longer list of potential claims: emotional, functional, promotional, marketing, branding… whatever they may be. We help you establish not only the winning claims, but which may work best above and below the line. Our holistic technique blends Reaction Time (RT) testing with MaxDiff to not only measure which claims are most motivating and ownable, but to draw out those that are also emotionally convincing, on a subconscious level.
Claim VALIDATOR
Claim VALIDATOR
We employ specialised product testing to provide the consumer evidence required to support or defend your claim. We do this by assessing the claims fit with brand experience and pinpointing the optimum sentiment for what your brand is seeking to achieve. Our interpretation of these granular results helps you to make better decisions based on strength of consumer conviction.
10 key insights
10 key insights from our research
Through years of claims testing we have identified key claims insights for some of the biggest brands in the world and our expertise is constantly evolving across sectors. We put these 10 insights to work in every project we do to collect the most useful and meaningful claims data possible. Our interpretation of these granular results helps you to make better decisions based on the strength of consumer conviction.
Understanding the nation.
We’ve been tracking the view of the nation since early 2018 on key issues which impact on how we feel about our daily lives. Since the Covid-19 pandemic our study has been used to understand and explore how our feelings towards the situation can impact on our behaviour.
Find out more
Give us your challenge.