There are lots of ways to articulate the same message or make a “claim.” In our experience, nuances of language and tiny syntax alterations can turn customers on and just as easily turn them off. Our brain cannot rationally weigh up the pros and cons of every claim we see. As humans, we process claims on an unconscious, emotional level: am I motivated by the claim, do I believe it, is it relevant to me and, most importantly, do I trust that the brand delivers on it? Our claims testing approaches are built to evaluate and ensure claims are optimised and truly meaningful to your customers, all in order to create a deeper emotional bond.
Through years of claims testing we have identified key claims insights for some of the biggest brands in the world and our expertise is constantly evolving across sectors. We put these 10 insights to work in every project we do to collect the most useful and meaningful claims data possible. Our interpretation of these granular results helps you to make better decisions based on the strength of consumer conviction. We have a range of tools for claims testing: from claim generation, optimising and substantiating claims. Each tool is uniquely designed by our in-house claims expert to get to the bottom of which claim is a winner.