How we do it.
We use market research and data analysis techniques to understand how humans think, how we feel and, most importantly, why. Blending neuroscience, behavioural science and data science, we uncover the truth behind our human experiences for brands and businesses.
There is an art to our science: fusing the perfect elements in a careful balance to deliver bespoke solutions to our clients and their specific challenges at hand through insight. Many of our approaches standalone, and many are better together. Read up on our capabilities to understand the many ways we can deliver research to our clients.
We identify unconscious emotional reactions to help understand what they mean from a marketing perspective.
Understand your customers better. Find the best approach to utilising cognitive bias and unearth the true factors behind your customers’ decisions.
80% of new products fail, but true human insight can add science to the risk-taking and mitigate failure.
In continually changing markets, it is important for brands to keep their finger on the pulse, measuring their brand health, how it compares to the competitor landscape.
Conscious & unconscious principles of design now crucial with only fleeting attention to ads and split-second decision making.
Sometimes the biggest insight comes from a quick answer to a simple question.
We have been collecting market research data for our clients for close to 40 years, covering all sectors and methodologies to award winning standards.
Putting emotional measurement at the heart of creative development is key to success.
It is not enough to understand what people do; but why and how it makes them feel.
One day shoppers can be your biggest fan, and in an instant one seemingly small aspect of their experience can change their impression.
Your data hides complex patterns waiting to be unleashed. The art of data science brings hidden stories to life.
It’s hard to imagine any product or service that doesn’t have a sensory profile: touch, tight, taste, sight and sound are an integral part of any product experience.
There are lots of ways to articulate the same message or make a “claim.” As humans, we process claims on an unconscious, emotional level.
Our approach goes beyond measuring functional performance, instead focusing on gaining a holistic understanding of your user experience.