MRS FMCG Research Summit 2020
Join brands, retailers and agencies to hear how novel research approaches are dramatically improving cost, speed, agility and quality of insight generation in FMCG; from concept development through to customer purchase. Find out what’s important to consumers in 2020 and respond to changing consumer needs faster and better.
We’ll be presenting alongside our clients, Tesco, in a talk entitled: Putting quality first to help Tesco retain a top position in market
Tesco and Walnut Unlimited embarked on a ground-breaking, two-year program of research with one overarching goal: to put quality first in Tesco’s FMCG product range. Face-to-face research and taste tests were conducted with a staggering 80,000 consumers across the UK providing an unprecedented understanding of quality perceptions for Tesco and competitors.
In this talk, Walnut Unlimited & Tesco will share a detailed breakdown of the approach, highlights of the findings and impacts on the business, as well as the operational learnings from undertaking this mammoth project.