We are more than a research agency. We are Walnut: The human understanding agency.
To really understand people, you’ve got to be a bit nuts about the brain. And we are. Those two hemispheres, connected together to be scientific and creative, systematic and inventive, logical and intuitive.
That’s how we approach our work too.
More than a research agency, we are Walnut Unlimited: the human understanding agency. Human behaviour experts and attentive consultants. We help brands reconnect with people, by understanding people. Intercepting human behaviour is a science, and an art. Knowing why people do what they do, what motivates, and doesn’t. Exploring how we feel about the world around us, and where we’re going next. Peeling back the layers of the thought process to grasp and focus on the complex truth inside. Because understanding gives instant access to the modern mind and the human heart.
Slimming World utilised agile research methods with regular collaboration sessions and Reaction Time Testing to understand how people feel, rather than relying on what they say.
In partnership with O2, we tore up the rule book on traditional concept testing, integrating emotional measures to find the hidden gems.