The human understanding agency.

Welcome to Walnut.

We are more than a research agency. We are Walnut: The human understanding agency.

To really understand people, you’ve got to be a bit nuts about the brain. And we are. Those two hemispheres, connected together to be scientific and creative, systematic and inventive, logical and intuitive.

That’s how we approach our work too.

Walnut win Best Breakthrough Business at the MRS Awards 2018.

Plus, Public/Policy Research and Grand Prix award for Greatest Impact for ICM Unlimited

Our Philosophy at Walnut Unlimited...

More than a research agency, we are Walnut Unlimited: the human understanding agency. Human behaviour experts and attentive consultants. We help brands reconnect with people, by understanding people. Intercepting human behaviour is a science, and an art. Knowing why people do what they do, what motivates, and doesn’t. Exploring how we feel about the world around us, and where we’re going next. Peeling back the layers of the thought process to grasp and focus on the complex truth inside. Because understanding gives instant access to the modern mind and the human heart.

Some of our best work.
Some of our best work.
Testing a VELUX TV ad using Neuroqual.

Understanding deep emotional reactions to VELUX’s Solutions for the Indoor Generation TV ad – and the reasons behind these.

Ambius: unlocking the power of scent.

Scent is the gateway to emotion and memory, but how can neuroscience help unlock its secrets?

Upcoming events.
PLSA Annual Conference 2018
17th Oct 2018
ACC, Liverpool
What's Possible? 2019
18th Oct 2018
Hawker House, London
Brainy Bar
7th Nov 2018
Unlimited House, 10 Great Pulteney Street, London
Food Matters Live
20th Nov 2018
London Excel, London