The human understanding agency.
We are more than a research agency. We are Walnut: The human understanding agency.
We help brands connect with people, by understanding people. We believe that interpreting human behaviour is as much an art as it is a science. Walnut uses market research techniques to understand what we think, how we feel and, most importantly, why.
Blending neuroscience, behavioural science and data science, we uncover the truth behind our human experiences.
We are proudly part of of UNLIMITED, a fully integrated agency group with Human Understanding at the heart. Our mission is to create genuine business advantage for clients and we do this by uncovering behaviour-led insights from our Human Understanding Lab that are critical to powering performance.
Combining a range of research skills blended with science and behavioural heuristics, we can truly understand people, their actions and their attitudes. We deliver human understanding that allows brands to shift behaviour, launch winning products and campaigns, communicate effectively and engage with people. When a brand truly understands their audience, their customers are more likely to engage and recommend.
Our Walnut team are insight experts, specialising in:
We’ve been tracking the view of the nation since early 2018 on key issues which impact on how we feel about our daily lives. Since the Covid-19 pandemic our study has been used to understand and explore how our feelings towards the situation can impact on our behaviour.
As humans, we lack accurate insight into our own thought processes, biases and decisions – that’s why we view understanding brands and communications as not just an art, but also a science. Beyond the capabilities of standardised testing methods, neuroscience techniques tap into a deeper level that people can’t articulate.
Innovating is crucial to the success of anything new. Walnut tests everything from products and packages to websites and branding claims; applying sensory science and behavioural economics wherever possible to provide actionable insight before, during and after a product launch.
Use insight to uncover the full, extended customer journey. In the many touchpoints your audience can engage with, how is your brand performing in a competitive context? Do you know how your product or service is truly being used by people? We help brands consider every step of the customer journey experience and use human understanding to challenge existing views.
Our team works across many industries, often applying our wider experience from particular sectors to successfully navigate others.
Financial
FMCG
Retail
Tech
Media
B2B
Automotive
Healthcare
Travel and Leisure
Social and Government
Understanding the impact of the senses and sensory marketing in retail spaces globally.
With sustainability high on the agenda, Nomad launch a meat-free range across Europe.
Blending traditional research with neuroscience to determine why places mean so much to people.