As humans, we lack accurate insight into our own thought processes, biases and decisions – that’s why we view understanding brands and communications as not just an art, but also a science. Beyond the capabilities of standardised testing methods, neuroscience techniques tap into a deeper level that people can’t articulate.

Innovating is crucial to the success of anything new. Walnut tests everything from products and packages to websites and branding claims; applying sensory science and behavioural economics wherever possible to provide actionable insight before, during and after a product launch.

Use insight to uncover the full, extended customer journey. In the many touchpoints your audience can engage with, how is your brand performing in a competitive context? Do you know how your product or service is truly being used by people? We help brands consider every step of the customer journey experience and use human understanding to challenge existing views.