We are more than a research agency, we are Walnut: The human understanding agency.
Walnut has come together with one intent: to understand human behaviour at its deepest, and most emotional, level. Socially, economically and neurologically.
To really understand people, you’ve got to be a bit nuts about the brain. And we are. Those two hemispheres, connected together to be scientific and creative, systematic and inventive, logical and intuitive.
That’s how we approach our work too.
How do we do it? By harvesting powerful, purposeful insights from precisely-targeted investigations. By focussing on more than mere research, science or data. We are an agency that thinks creatively as well as analytically on your behalf. Crafting holistic solutions to the many questions around consumer engagement.
We’re here to reinvigorate the customer’s experience with accurate, emotional intelligence. To ensure everything around the brand - its communications, its NPDs and the customer journey - is as meaningful and enticing as possible. We might use neuroscience. We might use behavioural science. But it will be no-nonsense science that gets results. Results with people and not just on papers.
Two heads are better than one. And three often brings out the best.
Some of the people we’ve partnered and consulted with to better understand their customers are:
No other human sense is so closely linked to memory and emotion as that of smell. However, in the world of retail the sense of vision dominates – but exactly what is the impact of scenting for retail brands? Working with Ambius Premium Scenting, Walnut worked to uncover the power of scent. Going beyond rational responses of claimed liking, Walnut used neuroscience techniques to understand the unconscious emotional reaction to scented virtual reality experiences. Through this research we were able to show how scent affects the experience and how retailers could use it to enhance their multisensory experience – want to know more, read all about it in our report.
Amanda Jackson, Category Manager -
Premium Scenting and Ambius
Preparations are underway for our next Brainy Bar event in collaboration with WARC. You can find out more and read about our host, Cristina de Balanzo’s inspiration for this next event here
We are proud to be supporting the Retail Week Awards taking place on Thursday 22nd March